Tony Larson boasts a distinguished track record of steering teams and businesses towards innovation across diverse markets and industries. As the founder of Broad Reach Consulting Group (BRCG) and a co-founder of Casenet, a leading healthcare IT firm specializing in enterprise care management software solutions, Tony has played a pivotal role in orchestrating startup initiatives, driving growth trajectories, and orchestrating successful turnarounds.

Throughout his 18-year tenure at Casenet, Tony held key executive positions, where he spearheaded corporate strategy, sales, business development, marketing, product management, and client services. Under his leadership, Casenet underwent a transformative journey, culminating in its acquisition by Centene Corporation (NYSE: CNC) in 2013, followed by a subsequent spin-out and acquisition by Zyter in January of 2021.

Tony's career journey began in Silicon Valley within the realms of high technology and electronic design automation industries. There, he became an executive, wielding his expertise to drive marketing, sales, and product management initiatives.