Brian is an entrepreneurial and results-focused business leader with a proven track record in leading the development of cutting-edge technology products and solutions, specifically within the realm of healthcare technology and tech-enabled clinical services. With a hands-on approach, Brian excels in building and motivating high-performance teams, developing new sales channels, forging strategic partnerships, and negotiating multi-million-dollar contracts with senior decision makers.

Brian’s expertise extends to identifying new product and service opportunities within the healthcare technology landscape, managing product development initiatives, leading major sales pursuits, and implementing operational improvements to optimize costs and maximize EBITDA performance. Additionally, Brian has a strong background in mergers and acquisition (M&A) activities, having successfully led and executed strategic transactions in the healthcare technology sector.

Key Highlights:

  • Proven success in developing cutting-edge technology products and solutions for healthcare.

  • Strong leadership skills in building and motivating high-performance teams.

  • Expertise in developing new sales channels and forging profitable strategic partnerships.

  • Track record of negotiating multi-million-dollar contracts with senior client decision makers.

  • Adept at identifying new product/service opportunities in the healthcare technology space.

  • Extensive experience in leading and executing mergers and acquisitions in healthcare technology.

Prior to Cario Advisors, Brian was the C-Level executive at numerous healthcare technology companies such as, Synzi, a remote patient monitoring platform company that serviced patients in the home. Prior to Synzi, Brian was CEO of Advalent, a payer administrative platform Company that serviced millions of Medicare Advantage members. Prior to Advalent, Brian was Chief Technology Officer of MDLIVE, Inc, one of the largest telemedicine companies serving more than 32 million lives across payers, self-insured employers and health systems. Lichtlin started his career in healthcare by founding MedAppz, an electronic health record and practice management software company that was acquired by Sage Healthcare in 2011.